Effortless Whitening, Everyday Confidence
Our whitening strips deliver a radiant smile effortlessly. Designed to be effective yet gentle, they remove everyday stains and reveal a natural white glow. Confidence, freshness, and shine – a simple ritual to brighten your smile.

Brighter teeth, effortlessly
Get a whiter, more luminous smile in just a few minutes a day.
Go from dull to dazzling in just a few days. SmileUp strips reveal natural whiteness, enhance the beauty of your teeth, and boost your confidence in every interaction.

Hear from our lovely customers

Always at your service
Frequently asked questions
Will the strips damage my teeth or enamel?
No! Our formula is enamel-safe and designed to whiten without causing sensitivity or harm.
How fast will I see results?
You’ll notice a brighter smile in just 7 days when used daily for 30 minutes.
Are the strips safe for sensitive teeth?
Yes. They are gentle and peroxide-free (≤0.1% in compliance with UK/EU regulations), making them suitable even for sensitive teeth.
How long do the results last?
With proper oral care, results typically last up to 2–3 months. You can repeat the treatment as needed.